「IAA Talks- Business Storytelling」
''IAA Talks - Business Storytelling'' was co-organised by IAA Taipei Chapter, IAA Taipei YP Chapter, and the School of Communication, Ming Chuan University to invite Mr. Bharat Avalani, Former President of IAA Malaysia Chapter, successfully held in the Jihe Campus of Ming Chuan University in the afternoon of November 13. The speaker, Mr. Bharat Avalani, shared his business experience with the IAA members, YP members, teachers and students under the subject of "Business Storytelling".
Bharat visited 71 countries and has achieved success in the fields of information, communication, marketing, and public relations. He uses examples to explain what is a "story". He mentions that the success of business comes from "the ability to tell stories”. Bharat used the storytelling method to persuade his company to launch the product in Malaysia, thus producing the first shampoo for Muslim women in the world. He used such story mode to efficiently help the company's strategy to communicate and demonstrate why stories can operate in business and then engage with high-level participants.
While during the “IAA Talks”, the newly inaugurated IAA Chairman & World President Mr. S. K. Swamy and other distinguished guests like the AFAA Chairman Mr. Raymond So, the Chairman of the Steering Committee of IAA World Congress Mr. Ramesh Narayan and the President of IAA Taipei Chapter Ms. Elle Huang, also participated the event. The upcoming 2019 IAA World Congress Kochi, India was also promoted. It’s obviously that IAA Global shows their great attention to the advertising & marketing communication industry of Taiwan.
IAA Taipei Chapter / IAA Taipei YP Chapter / School of Communication, Ming Chuan University
17:00 - 19:10, 13th, November (Tue.)
Conference Room J616
The forecasted attendees for around 100
Welcome & exchange (10 mins)
-MC to host the talks (4 mins)
-Opening (3 mins)
-Welcome (3 mins)
Session with interpreter (110 mins)